Become a Retailer
Are you located in North America or Europe and United Kingdom?
Learn more about the retailer requirements for your region.
North America Retailers
Review our onboarding presentation to ensure this opportunity is the right fit for you.
Partner with us and enjoy seamless, tariff-free shipping across Canada and the U.S. on our entire range of premium paints.
- A minimum investment of $2,000.
- You must sell in a brick-and-mortar store—we do not accept online-only or home-based businesses.
- Your store must be opened at least four days a week.
If this sounds like the perfect fit, we’d love to welcome you! Read more below to discover the benefits of becoming a Fusion retailer and how we support your success.
Haven’t heard from us in 3 business days? Email us at application@fusionmineralpaint.com —just in case something got lost in the web!
Our “Retailer Application Process: What to Expect” presentation provides an overview of our buy-in packages and the marketing tools available to support our retailers.
Fusion Mineral Paint
Become a Retailer
We love helping fellow entrepreneurs become successful one-stop-shop retailers selling our range of paints and accessories.
You will have wholesale purchasing access to our products, helping you become the go-to paint solutions provider for everyday DIY and professional painters in your store.
Investing in Fusion is an investment in your business. Starting at approximately $2,000, you can bring in the entire line of colours and products.
Fusion™ is highly sought after in today’s DIY marketplace. If you’re looking for a paint line, you’re in the best of hands with our family-run business of over 30 years.
Fusion™ is the anchor product line that brings customers in.
Our relationship-retailing philosophy and commitment to strengthening independent businesses make Fusion™ the right choice.
CEO of Fusion Mineral Paint
In 2014 I launched Fusion Mineral Paint™, the best complete range of paint and decorative faux-finishing products on the market for the DIY’er. My parents started Homestead House Paint Co. over 30 years ago.
I grew up with a paint brush in hand and developed an excellent background in product knowledge, paint composition, ingredients and application.
As an entrepreneur and retailer in the paint business for over 18 years, I know what it takes to sell a fabulous product to valued customers: quality products, excellent pricing and the best customer service.
I understand what retailers need to feel supported and to have the tools required for success. I personally tailor our training, educational content and support exclusively for Fusion retailers.
Retailers also receive access to our exclusive Facebook group, where you can connect directly with me and more than 1,000 Fusion retailers worldwide.
FAQs on Becoming a Retailer
Below are our answers to frequently asked questions about why you should join us as a retailer. We want you to be passionate about Fusion™ Mineral Paint and start falling in love—if you haven’t already.
What is the initial investment?
We have several different start-up options beginning at approximately $2,000. Each package contains excellent incentives, free online training and more.
There is no minimum reorder amount. We also provide point-of-purchase materials and visual display ideas to help increase your in-store sales.
How does shipping work?
After placing an order through our online ordering system, you receive an immediate confirmation email.
Orders are shipped through UPS or an equivalent courier, with tracking information provided when the order leaves our warehouse.
Fulfilment normally takes one to three business days, followed by transit time.
Initial order shipping is approximately 12%–15% of the total order cost, depending on location and order size. Customs and brokerage fees for orders entering the United States are covered.
What about territories?
Our Fusion™ family works as collaborators rather than competitors, while still avoiding oversaturation within the marketplace.
Having accessible retailers allows customers to receive hands-on support, purchase everything required for a project and participate in workshops.
What is required of a retailer?
Passion is the number-one quality we’re looking for. When you invest in Fusion™, we reinvest in you through merchant education, resources and support.
Retailers receive online training to build confidence in using Fusion products, answering customer questions and increasing sales through informed recommendations.
We also ask that retailers have a physical store and, ideally, space to offer workshops. Retailers offering workshops can generate significantly more product sales.
Fusion merchants receive access to exclusive resources, including merchandising tips, social media support, workshop guides, photography and branding assets.
Is my retail space right for this product?
Our goal is to partner with shops that have a physical retail location where trained staff can provide product support.
It is also ideal to have an on-site or nearby area where workshops can be hosted. Retailers may additionally sell the products through their own website.
Can I try it first?
Absolutely. We want you to have full confidence in the Fusion™ line before committing to carry it.
After receiving your application, we can provide access to a discounted potential-retailer kit. Once you try Fusion, we believe you’ll love it and want to offer it in your store.
Benefits of Becoming a Fusion Retailer
- Access to exclusive retailer online training—no need to travel.
- All products handmade in North America.
- 100% margin markup on almost all paint products and accessories.
- Become a one-stop shop for paint and DIY accessories.
- Thousands of Fusion Mineral Paint images for marketing.
- Professional point-of-purchase marketing materials.
- True-to-colour fan decks and colour cards.
- Highly active social media presence across Instagram, Facebook, Pinterest, YouTube and TikTok.
- Workshop ideas and support for in-person classes.
- Exclusive retailer Facebook group with more than 1,000 members.
- Store listing through our retailer map system.
- Monthly exclusive retailer newsletters.
- Ongoing merchant education and business support.
- And so much more.
Interested?
We’re certain that once you try it, you’ll fall in love with Fusion™.
Order a Retailer Trial Kit once you’ve placed an application and start falling in love—if you haven’t already.
Apply Now